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May 5, 2016

Grocery Shopping Close to Home: Family-Owned Fresh Market Will Anchor Renovated East Side Market

May 5, 2016 — Bratenahl newcomers typically ask, “Where do you go grocery shopping?” Come Thanksgiving (or soon after), Bratenahl residents can shop at Glenville’s East Side Market (ESM), future home of a full-service, high quality independent grocer with locations in Aurora and Bainbridge. Third generation owners Brad and Brooke Rosselot are excited to expand to Cleveland as she added, “We believe healthy lives begin with healthy eating.” (see photo) Located at the corner of East 105th Street and St. Clair Avenue, the Cleveland-owned building will transform into an 11,000 square-foot neighborhood grocery store that will be open daily and feature a full-service meat counter (homemade sausage), fresh fish counter, fresh produce, homemade fresh bread, deli, bistro, takeout (prepped and ready to cook at home) catering and wines.

 A portion of the building will be subleased, $1 for five years with two renewal options, to a health and wellness center offering medical and dental services and will be managed by Northeast Ohio Neighborhood Health Services, Inc. (NEON). The remaining space could be used for a demonstration kitchen, event space or other food-related businesses. Cleveland City Council approved a 15-year, 75 percent tax abatement to full-service grocery stores combating food deserts in low-income neighborhoods. The $3.5M project received public-private funding from the state (Ohio Representative Bill Patmon secured $1.25M), Merrill Lynch ($2M) and the City of Cleveland (required match $166K). 

About 200 attended the onsite groundbreaking ceremony as Wayne Dawson of Fox 8 introduced Brad Rosselot, NEON’s Karen Butler and Cleveland Council members Kevin Conwell, Jeff Johnson and Mike Polensek to name a few. In addition to speakers reminiscing about Glenville’s good ol’ days, bringing a full-service grocer to Glenville was a priority and these three councilmen got it done by working together. An upbeat Conwell stressed how important it is to keep ‘our community’ clean and safe while encouraging Glenville and Bratenahl residents to become loyal shoppers. Johnson reassured the crowd that ESM’s floor will be torn out, replaced and ‘that bad sewer smell’ will be gone; residents applauded. A proud Polensek quipped, “We’re gonna put Glenville back on the map. … If you don’t use it, you’ll lose it. … You have to support it! …” As council members were introduced, the crowd connected with keyboard musician L. R. Smith, as he spontaneously played a few bars of familiar songs before and/or during council remarks (We are Family, Come Together, Mister Rogers’ Neighborhood theme song, Turn the Beat Around, Michael, etc.). His well-timed, entertaining and lyrical humor added a fun vibe to the program. 

Bratenahl Council Member Marla Murphy, former Bratenahl Council Member Andy Kesselem and a handful of Bratenahl residents attended the event and reacted favorably to the news.

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